I had a friend call me the other day, to see if I could give them a quick Twitter tutorial. We talked about developing their strategy for Twitter. They are a very smart marketer, so I was surprised when they said after our conversation: “Okay great, I’m going to be a voyeur for a few […]
What if there was a way for you to differentiate your PR from the rest of your competitors — but it’s slightly risky and not that easy. Would you try it? Such a PR tool does exist. It’s called humor. According to Marketing Profs, few companies are using humor in their marketing and PR that, […]
I spent my entire junior year listening to my professors drill the same three words into my head. “Get an internship.” Ok, great! How? Between schoolwork, extra-curriculars, a job, sleep and attempting to have a normal social life, I found out that getting your foot in the door in the PR industry was no easy […]
No matter what business you’re in, eventually you’ll piss someone off. I’m not talking getting bad PR or a major crisis management campaign like laying off 500 people, or having a product recall where you have a gazillion journalists and customers to deal with. I’m talking about preserving your reputation with the more common one-off […]
Pop Quiz! What is the second biggest retail shopping season? A) Father’s Day B) Easter C) Back-to-School If you chose C, then you totally aced this little test. This year parents with school-aged kids are expected to spend more than $828 billion on everything back-to-school. That’s a lot of notebooks! The only other time retailers see […]
As a PR professional, you probably don’t consider yourself a storyteller. Yet, what do you do every day? You look for stories. You pitch stories to journalists. You track stories in the news, in magazines, on websites. You work with media practitioners to develop stories. “Marketing is storytelling.” – Seth Godin You’ve been doing brand […]
If you’re a startup launching your first product, or looking for funding for a new product, you’ll want to check out Kickstarter. MIO Global, who are making the holy grail of strapless, continuous heart rate monitor watches, used Kickstarter to generate its target $100,000 funding for product development. Kickstarter is “the world’s largest funding platform […]
It’s good to learn from other people’s mistakes — so we don’t end up making them ourselves! In today’s post, you’ll see some of the worst social media failures, and what we can learn from them. Take notes! Social media is a constantly evolving process, with no formula set for a perfect campaign. While cheap, […]
How do you create shareable content, and how do you do it with ease? Mickie Kennedy shares his technique with us Alas, the skyscraper technique is not about leaping tall buildings in a single bound or slinging your web to save the day. However, it could be a way to improve your blog, help establish […]
Do you ever wonder if all the time you spend sending updates on Facebook, tweeting on Twitter, or connecting on LinkedIn is nothing but a waste of your time? In my experience, social networking can pay off big time. But I also realize that, as enjoyable and engaging social media can be, it can also […]