PR

Before You Pitch to Media: A Checklist

Posted on

If you want media exposure, you have to pitch to journalists, editors, and bloggers. It can be nerve-wracking to approach them with your story idea. After all, you’re setting yourself up for rejection. Believe it or not, pitching to media gets easier with practice. And being as prepared as possible reduces your stress and increases […]

PR

Blogging for PR

Posted on

Given all the activities you’re already doing to get more exposure for your business, should you add blogging to your PR toolbox? I think so. Blogging has many benefits. For example, websites with blogs tend to get higher traffic than those without. Blogging showcases the author’s expertise and therefore establishes him or her as an […]

PR

Stay Hungry, Stay Foolish

Posted on

This post is a more personal glimpse at a much-respected and innovative thinker. I thought I’d share with you a speech by Steve Jobs where he shares three very powerful stories. It never fails to inspire me. Steve Jobs’ 2005 Stanford Commencement Address I am honored to be with you today at your commencement from […]

PR

Asking for Permission

Posted on

I was planning a trip to L.A. to see some friends. We were flying in from different parts of the world and it was supposed to be a few days of fun, rest and relaxation. No one was bringing their kids. But it was eating me up. How could I be near Disneyland and not […]

PR

6 Ideas for Welcome Emails

Posted on

86% more readers would open this article’s title… …if it were in a welcome email. Everybody loves a big warm welcome, whether in real life or on the Internet. This also applies to every new subscriber you gain. Unfortunately, mailing lists have gotten a bit of a bad rep lately, with subscribers feeling like they’re not […]