One of the most common misconceptions about PR is that you need to distribute press releases to get media coverage. Few people know you can get media exposure without writing a press release — many of my students have done it! But first, what is a press release, how is it different from a media […]
I’ll be honest in that I have very little experience in using free sites. My PR agency for high-tech clients has always used a paid service. However, that costs upwards of $500 per release, and now that I am helping entrepreneurs and small businesses get PR, I am asked this question all the time: “Where […]
Many small business owners never approach journalists, because they don’t think they have anything news-worthy to offer. The truth is, they just don’t know which elements of their business are worthy of media exposure. Below is a list of 15 types of stories that journalists are usually looking for. Don’t be overwhelmed by the seemingly […]
With the rise of social media, many “experts” have predicted the demise of traditional media, whether for information dissemination, advertising, marketing or PR. In fact, one of our readers recently commented, “I am not so sure I need access to a traditional reporter anymore!” While I encourage my clients and students to include social media […]
Are you still using a personal Pinterest account to promote your business or profit-earning blog? If so, read on to find out why you need a Pinterest business account. I’ll also show you, step-by-step, how to set up your profile and start creating boards that will make your Pinterest marketing efforts more effective. Why Do […]
In this guest post, you’ll learn about the different types of visuals you can use in your press releases and how to create them. One of the most common questions we hear from PR professionals is, “How can I make my press releases more visual?”. Most PR pros understand that visual content is important, but […]
One thing I always tell my PR students is: You don’t have to write a press release to get media exposure. A media pitch is much easier to prepare than a press release and, done right, it can get you that media interview or feature. A media pitch is simply a brief letter you send […]
Another year has rolled in, and I hope one of your business goals is to get more PR for your business. PR doesn’t have to cost you thousands of dollars or hundreds of hours to achieve. In fact, with a few well-ingrained, PR-attracting habits, you can easily become a virtual PR magnet. Below are five […]
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In today’s guest post, we go back to basics by looking at how to write an effective press release. This is a foundational skill that will never go out of style. If you’re not already taking advantage of the PR and marketing benefits of crafting the perfect press release, then you’re definitely missing out. A […]