Today we have a guest post about how social media and online marketing are changing the job requirements and opportunities for PR professionals. As I’ve mentioned in the past, our skill sets and attitudes have to evolve along with the rapidly changing digital communication landscape.
Online publications and blogs have made it difficult for traditional newspapers and print magazines to make a profit and operate their once bustling newsrooms. The shift from print to digital is not only having an effect on current and aspiring journalists, it’s also changing how PR professionals and businesses interact with their target audience. Instead of pitching journalists on a product or organizing an event, PR professionals are increasingly being asked to promote content and raise awareness on the Web.
At Software Advice, we’ve watched this trend play out first-hand. As software buyers increasingly flocked to the Web for information, we’ve evolved our perception about the role a PR professional plays in online marketing. We thought we’d share some ways that PR professionals can adapt to thrive in the age of content marketing. Read More→