Today’s guest post talks about the increasingly large role of women in the PR industry. But we can do so much more in terms of influence and impact. Read on to learn the six essential qualities we need to thrive and succeed. ~ Elena
When it comes to sheer volume, women dominate the PR industry.
Anywhere from 60 to 85 percent of PR workers are women, and they hold more than half of the field’s managerial positions, according to the Bureau of Labor Statistics. That’s a huge jump since 1970, when women were just 27 percent of the PR labor force.
But the C-suite is still something of a boys’ club. Women comprise just 20 percent of the top leadership in PR firms, according to Ragan.com. As Sarahjane Saccheti, the former marketing director for Secret, told the Atlantic, “It’s all women out there. And the two people running it are dudes.”